Difficulty: Beginner · Estimated time: 15 min
What You'll Learn
Why This Matters
Default Claude output has a recognisable "AI voice" — safe, a bit formal, fond of certain phrases. For emails, client content and anything with your name on it, that's a problem: it reads as generic, and generic content doesn't convert, build trust, or sound like you. Fixing this is one prompt habit away.
The Concept
Claude doesn't have a voice of its own by default — it has a default style it falls back to when you don't specify one. Give it a real example of your writing, or a clear description of your tone, and it will match it closely. This is the single biggest lever for making Claude's output usable without a heavy rewrite afterwards.
The other shift is using Claude as an editor, not just a generator. Pasting in your own rough draft and asking Claude to tighten, restructure or match a tone keeps your actual ideas and phrasing intact — it's a much better starting point than a blank-page "write me an email about X."
Step-by-Step
Example
Prompt:
"Here's an email I wrote recently: [paste]. Match that tone — direct, a bit informal, short sentences. Now write a follow-up email to a client who's gone quiet after a proposal, same voice."
Good response looks like: short, direct sentences echoing your real phrasing, no corporate padding like "I hope this email finds you well," and a close that sounds like something you'd actually send.
Try This
Paste a real piece of your own writing into Claude, ask it to describe your tone in three words, then use that description to generate something new and compare.
Copy This
Here's an example of my writing style:
[PASTE EXAMPLE]
Match this tone — [describe: e.g. direct, warm, no fluff, short sentences] — for the following:
[NEW TASK: e.g. write an email to X about Y]
If you're unsure whether something matches my voice, flag it rather than guessing.Common Mistakes
Level-Up Tip
Keep a short "voice note" (3-4 lines describing your tone, plus one go-to example) that you paste into every writing prompt — it saves re-explaining your style every time and keeps it consistent across projects.
Action Checklist
Next Guide
Next: 08 — Give Claude a Problem, Not Just a Question, on using Claude for real analysis instead of one-line answers.
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