The mygyaan field guide

Who sets the price.
Who keeps the margin.

Micro-economics is how one business, one product and one buyer make decisions about price, cost and quantity. Every owner uses it daily, usually without the names. These guides take one real product at a time and follow the money.

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Watch & reflect · a YouTube Short

A lighter that sells for 15 cents

More than 200 parts, a dozen steps, safety tests, and a price of one yuan. Watch how one county in China makes most of the world’s lighters, then read who actually makes money on each one.

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The 15-Cent Miracle: the most ruthless supply chain on Earth · Eric Cracks China on YouTube

Price · Cost · Power

Guides

The 15-cent lighter: who makes the money when a product costs almost nothing

A disposable lighter has more than 200 parts, passes a dozen steps and a string of safety tests, and still sells for one yuan. Follow the money from the factory to the shop counter, and see why the maker keeps the smallest share.

Read the guide

A lighter that sells for 15 cents

Guides

The 15-cent lighter: who makes the money when a product costs almost nothing

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