From the archive

From the archive.

Wednesday, 18 September 2024 · Sign in to keep a streak

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Quote of the Day

“Study the past if you would define the future.”

— Confucius

Book of the Day
Cover of Mindful Marketing

Marketing

Mindful Marketing

by Rajesh Srinivasan

10 min read

A cartoon-led guide that strips the jargon out of modern marketing. Through 62+ “marketoons”, metaphors and analogies drawn from real consulting work, Rajesh Srinivasan turns dense ideas about brand, strategy, culture and innovation into pictures you remember — and can actually apply.

Marico
Turnaround of the Day

Energy & Oil

Marico

How Harsh Mariwala Turned a Commodity Oil Into India's Most Trusted Hair Brand

Reflect

Your product or service has a quality that your customer must trust you about — they cannot verify it themselves before purchasing. Are you actively building and protecting that trust, or are you taking it for granted?

Video of the Day

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