From the archive

From the archive.

Friday, 20 December 2024 · Sign in to keep a streak

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Quote of the Day

“Great things are done by a series of small things brought together.”

— Vincent van Gogh

Book of the Day
Cover of Influence: The Psychology of Persuasion

Marketing & Persuasion

Influence: The Psychology of Persuasion

by Robert Cialdini

10 min read

The six universal principles that make people say yes — and how to use them ethically in marketing, sales, and leadership. Cialdini’s research classic, made practical.

LRC – CAC Group
Turnaround of the Day

Chemicals

LRC – CAC Group

The Family That Kept Refusing to Stay a Trader

The Lesson

The most dangerous thing a family business can own is a market position it earned twenty years ago. LRC-CAC survived — and led — because each generation chose to make the current business temporarily uncomfortable by investing in the next one. The father built the chemistry. The son built the customer. Neither move was safe; both were necessary.

Video of the Day

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