From the archive

From the archive.

Sunday, 22 December 2024 · Sign in to keep a streak

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Quote of the Day

“The whole purpose of education is to turn mirrors into windows.”

— Sydney J. Harris

Book of the Day
Cover of The Power of Habit

Habits

The Power of Habit

by Charles Duhigg

10 min read

How habits work in individuals, companies, and societies — and how to change them. Duhigg reveals the cue-routine-reward loop and the keystone habits that transform organisations.

Cadbury India
Turnaround of the Day

FMCG & Consumer

Cadbury India

The Chocolate Maker That Rebuilt Trust One Wrapper at a Time

The Lesson

A product is only as good as the worst place it is sold. Cadbury recovered because it stopped defending a clean factory and took responsibility for 650,000 counters it did not own, then put its managing director in front of the cameras and ₹25 crore into a wrapper. Trust is restored in the order it is lost: the person, the process, then the product.

Video of the Day

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