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Quote of the Day
“Fall seven times, stand up eight.”
— Japanese Proverb

Marketing & Persuasion
Influence: The Psychology of Persuasion
by Robert Cialdini
10 min read
The six universal principles that make people say yes — and how to use them ethically in marketing, sales, and leadership. Cialdini’s research classic, made practical.

Chemicals & Specialty
Tata Chemicals
From Soda Ash to Specialty Chemistry — A Giant Learns to Think Small
Reflect
What is your organisation's 'fertiliser business' — the legacy activity that is consuming capital and management bandwidth that could fund your future? What would it take to exit it?
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