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Quote of the Day
“A person who never made a mistake never tried anything new.”
— Albert Einstein

Marketing
The 1-Page Marketing Plan
by Allan Dib
9 min read
Turn scattered promotion into a customer journey. Explore the central concepts, practical lessons and an illustrated A4 poster.

Defence & Aerospace
Vinati Organics
The Woman-Led Chemical Company That Controls Half the World's Supply of a Single Molecule
Reflect
In your market, what is the equivalent of a dominant molecular position — the product, service, or capability where you could build such a concentrated position that you are effectively the market? What would it take to get there, and are you investing toward it?
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