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Quote of the Day
“The function of wisdom is to discriminate between good and evil.”
— Cicero
Book of the Day
Marketing
Mindful Marketing
by Rajesh Srinivasan
10 min read
A cartoon-led guide that strips the jargon out of modern marketing. Through 62+ “marketoons”, metaphors and analogies drawn from real consulting work, Rajesh Srinivasan turns dense ideas about brand, strategy, culture and innovation into pictures you remember — and can actually apply.
Turnaround of the Day
Steel & Metals
Astral Limited
The CPVC Pipe Pioneer That Built a Market No Indian Plumber Had Heard of — Then Owned It
Reflect
What product or category does your market need but does not yet know it needs? The company willing to invest in creating demand — educating users, demonstrating performance, building specification standards — will own the market that followers eventually enter.
Video of the Day
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