From the archive

From the archive.

Thursday, 22 May 2025 · Sign in to keep a streak

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Quote of the Day

“It is the mark of an educated mind to be able to entertain a thought without accepting it.”

— Aristotle

Book of the Day
Cover of What the CEO Wants You to Know

Business Acumen & Cash

What the CEO Wants You to Know

by Ram Charan

8 min read

Ram Charan explains how a business really works through cash, margins, asset velocity, growth and customers. A practical guide to seeing beyond your department and connecting everyday decisions to the economics of the whole company.

Cadbury India
Turnaround of the Day

FMCG & Consumer

Cadbury India

The Chocolate Maker That Rebuilt Trust One Wrapper at a Time

The Lesson

A product is only as good as the worst place it is sold. Cadbury recovered because it stopped defending a clean factory and took responsibility for 650,000 counters it did not own, then put its managing director in front of the cameras and ₹25 crore into a wrapper. Trust is restored in the order it is lost: the person, the process, then the product.

Video of the Day

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