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Quote of the Day
“Nothing in life is to be feared, it is only to be understood.”
— Marie Curie
Marketing
Mindful Marketing
by Rajesh Srinivasan
10 min read
A cartoon-led guide that strips the jargon out of modern marketing. Through 62+ “marketoons”, metaphors and analogies drawn from real consulting work, Rajesh Srinivasan turns dense ideas about brand, strategy, culture and innovation into pictures you remember — and can actually apply.
Automotive
Balkrishna Industries
The Off-Highway Tyre Specialist That Found the One Segment Global Giants Ignored
Reflect
What segment of your market are the large players treating as a side business — but which, if you committed completely, you could dominate? The underserved niche exists in every industry. The question is whether you have the discipline to stop serving everyone else and serve that niche alone.