From the archive

From the archive.

Saturday, 3 August 2024 · Sign in to keep a streak

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Quote of the Day

“Study the past if you would define the future.”

— Confucius

Book of the Day
Cover of Sun Tzu: The Art of War for Managers

Competitive Strategy & Positioning

Sun Tzu: The Art of War for Managers

by Gerald Michaelson

8 min read

Gerald Michaelson translates Sun Tzu's ancient military principles into modern business strategy. A practical guide to competitive positioning, resource management and leadership through preparation rather than brute force.

Eicher Motors / Royal Enfield
Turnaround of the Day

Automotive

Eicher Motors / Royal Enfield

The 26-Year-Old Who Asked for Two Years to Save a Dying Legend

The Lesson

A brand's authentic identity — what it genuinely is, not what management wishes it were — is its most valuable and most fragile asset. Protecting and amplifying that identity is a more powerful strategy than trying to be something the brand was never meant to be.

Video of the Day

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