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Quote of the Day

“An investment in knowledge pays the best interest.”

— Benjamin Franklin

Book of the Day
Cover of Purple Cow

Marketing

Purple Cow

by Seth Godin

9 min read

In a crowded market, being safe is the riskiest thing you can do. Seth Godin argues the only way to grow is to be remarkable — a Purple Cow that people cannot help but notice and talk about.

Turnaround of the Day

Energy & Oil

Marico

How Harsh Mariwala Turned a Commodity Oil Into India's Most Trusted Hair Brand

Reflect

Your product or service has a quality that your customer must trust you about — they cannot verify it themselves before purchasing. Are you actively building and protecting that trust, or are you taking it for granted?

Video of the Day

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