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Quote of the Day

“Tell me and I forget. Teach me and I remember. Involve me and I learn.”

— Benjamin Franklin

Book of the Day
Cover of Influence: The Psychology of Persuasion

Marketing & Persuasion

Influence: The Psychology of Persuasion

by Robert Cialdini

10 min read

The six universal principles that make people say yes — and how to use them ethically in marketing, sales, and leadership. Cialdini’s research classic, made practical.

Turnaround of the Day

Steel & Metals

Thermax Babcock & Wilcox Energy Solutions

The Boiler Company That Kept India's Factories Fired Up — Then Switched to Green

Reflect

In your industry, what environmental or regulatory requirement — currently voluntary or distant — will eventually be mandatory? The company that builds the compliant solution now will own the market when compliance becomes compulsory.

Video of the Day

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